For 28 years P.L. Marketing has assisted the sales and marketing of Corporate Brand consumer products for one of the nation’s largest grocery retailers. We work directly with store brand manufacturers to bring the highest quality grocery, frozen, dairy, and non-food items into their customer’s homes. In addition, we are fully staffed to provide retail merchandising services for all Kroger Banner stores.
To positively and measurably impact the sales of Corporate Brand products in all divisions serviced by our company. Furthermore, our mission is to support our client’s retail initiatives and merchandising plans at the Corporate, Division and store level.
Our Corporate office is conveniently situated in Newport, Kentucky only minutes from the headquarters of the nation’s largest grocery retailer, The Kroger Company. In addition to our Newport location, P.L. Marketing has representation in 11 Kroger division offices throughout the Midwest and South.
P.L. Marketing is focused on providing expertise and resources to build sales for our supplier partner’s grocery, health & beauty care, and general merchandise items. Operating lean and accountable for results, over 95% of our employees are providing merchandising expertise and retail support every day.
From our inception, P.L. Marketing has been focused on providing unmatched service and insight to our clients and their consumers. Our team of exceptionally qualified and experienced employees has earned the trust of over 350 suppliers, helping to merchandise over 6,000 of their items in more than 1,300 grocery stores across the Midwest and South.
P.L. Marketing employees provide a wealth of merchandising experience and vast brokerage capabilities in essentially every aspect of grocery retailing from product inception to shelf placement. We support our clients with data, pricing & space analysis, supply chain, procurement, & packaging management, ongoing capital & special project supervision and labor, in store product merchandising & sales execution, and much more.
Our leadership team has provided the direction that enabled P.L. Marketing to become one of the premier providers of Corporate Brand brokerage services. Since our inception in 1989, the P.L. Marketing leadership team has always fostered a company culture and work environment that empowers and engages their employees. These engaged employees have driven the sales success of Corporate Brands as well as helped make our suppliers successful.